(click the image for an expanded look)

Constructing a Product Display Page

​

The critical editorial goals for revamping the PDPs were: 

​

• Implementing sentence casing all-around (previously title case)

• Establishing an elevated, luxury-inspired voice while focusing on the technical aspects of the products

• Choosing the best widgets and aligning on the hierarchy with the site merchandising team

• Writing all the body copy and widget titles

​

​​Choosing the best widgets to highlight the product’s best selling points is key. Each widget has different design limitations and character limits to keep in mind. 

​

Established Copy Guidelines

• Sentence casing for all headers and subcopy 

• Title casing on all buttons and CTAs

• Copy should be informative and technical — move away from fluffy, cheesy copy

• Clearly highlight the product's best characteristics and elaborate on quality and features

​