Goal:

Our goal with the Italic Growth Team was to increase site traffic via Instagram posts and stories. These organic posts promote new product launches, highlight existing products, and generate engagement. 

 

My Role:

My role here was to help ideate creative concepts with other stakeholders and write the necessary copy to increase site traffic, generate engagement with conversion, and educate potential customers on the brand. Many of the social assets coincide with marketing emails and paid ads, so ideating concepts that work through various channels was always top of mind.