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ITALIC

My Role:

 

Ideate and write a creative story that translates from email marketing to social media, promoting new or existing products.  

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The Outcome:

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Instagram stories that deliver on the creative concept outlined in marketing briefs and lead to a CTA at the end. The copy is short and fun to appeal to a younger Instagram user base and play off of the broader email marketing campaigns.

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Target Audience:

 

  • Men & women

  • Ages 18 - 35

  • Current and prospective customers

 

 

Other Project Stakeholders:

 

  • Liz R.

  • Sammie A.

  • Anna L.

  • Maggie M.

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