My Role:

Collaborate with cross-functional team members to ideate a collection of billboards and transit ads and write short, snappy headlines to accompany each graphic.      

​

Guidelines:

​

The tone should be attention-grabbing, clever, fun, and a bit tongue-in-cheek.

​

The Outcome:

​

Each ad features a price comparison between Italic and a similar competing product with a tongue-in-cheek headline to grab attention. My process was writing countless headlines for various products, ultimately landing on some of the ones displayed above. ​

​