(click to hear audio)

My Role:

Collaborate with cross-functional team members to ideate a video concept and write the voice-over script and overlay copy for two 30-second ads.  

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Guidelines:

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The videos needed to be product-focused, highlight brand comparisons, and include value messaging — all in a 30-second script.

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The tone should be lighthearted, fun, and a bit tongue-in-cheek.

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The Outcome:

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Two similar videos with different voice-over and product features. Each Italic product is shown side by side with its competitor from a similar manufacturer with a much lower price point. 

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Other Project Stakeholders:

 

• Liz R.

• Sammie A.

• Anna L.

• Maggie M.

 

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