Challenge:

Italic pivoted from a marketplace to a luxury retailer which required updating the website and establishing a new brand voice. This overhaul included a homepage restructure that conveyed a high-end feel and revamping product display pages to communicate the technical aspects of our products in more detail.

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Goal:

Create a modular homepage and PDPs that are simple yet feel elevated in design and voice. 

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My Role:

• Establish a new brand voice that’s consistent throughout the website

• Collaborate cross-departmentally with tech and site merchandising to align on the visual story

• Write copy for all required assets, modules, and product display pages

• Plan the best use of widgets for product display pages

• Create a brand style guide for storefront copy and PDPs