(click to hear audio)

My Role:

Collaborate with cross-functional team members to ideate a video concept and write the voice-over script and overlay copy for three 25-second ads for YouTube and Facebook.  

​

Guidelines:

​

The videos needed to be product-focused and highlight brand comparisons — all in a 25-second script.

​

The tone should be lighthearted, fun, and a bit tongue-in-cheek.

​

The Outcome:

​

Three similar videos with different voice-over and product features. Each Italic product is shown side by side with its competitor from a similar manufacturer with a much lower price point. 

​

They’re very similar to the TV spots but feature a different voice-over script that’s more tongue-in-cheek.

​

Target Audience:

 

• Men and women

• Ages 25 - 35

• High household income

• Current and prospective customers

​

Other Project Stakeholders:

 

• Liz R.

• Anna L.

• Maggie M.